About Subscrybe
We develop your subscription business through strategic and tactical consulting, creating long-term value for both your customers and your bottom line.
The future of business is subscription
Subscrybe is a leading management consultancy dedicated to the creation and optimization of subscription models. Since 2011, we have helped more than 200 Scandinavian companies innovate, refine, and future-proof their subscription businesses. With a team of 14 experts based in Copenhagen, Aarhus, and Oslo, we bring strategic and hands-on experience in leadership, creative processes, analysis, IT, and communication.
At Subscrybe, we aim to be Scandinavia’s leading movement in the innovation and optimization of subscription-based businesses through inspiration, education, and mobilizing the world towards a new business model.
Our story
The birth of Subscrybe
Subscrybe was founded in Copenhagen by Morten Suhr Hansen, who drew on his experience in the media publishing industry to create a company devoted to revolutionizing subscription businesses. Guided by a bold vision to put the world on subscription, Subscrybe began its journey toward becoming a leading force in the subscription economy.
A partnership forms
The following year Jonas Juul Jeppesen joined Subscrybe as a partner. Together, Morten and Jonas initiated the journey of promoting the subscription movement while at the same time growing the company by adding more and more skilles and competent subscription experts to the team.
Expanding into Norway
Subscrybe marked a major milestone with the acquisition of the Norwegian company Ab-on, rebranding it as Subscrybe Norway. This expansion solidified Subscrybe’s position in the Scandinavian subscription market. Ab-on’s founder, Jon Erik Ofstad, joined as a partner, bringing valuable local insights and further strengthening Subscrybe’s expertise across borders.
Digital growth takes off
In response to the growing demand for performance marketing in the subscription sector, Subscrybe welcomed Jonas Nygaard, former country manager of Swapfiets. Jonas took the lead in strengthening Subscrybe’s focus on subscription growth by developing a dedicated approach to digital performance marketing.
A thriving Scandinavian presence
Subscrybe has established itself as a leading consultancy in the subscription economy, operating from its headquarters in Copenhagen and offices in Aarhus and Oslo. Focused on driving the future of the subscription economy, Subscrybe remains committed to helping businesses unlock the power of the subscription model.
What we do
At Subscrybe, we help you create or improve your subscription business, regardless of your starting point. We specialize in creating best-in-class customer experiences, preventing churn, and creating the technical and organizational foundation for operating a sustainable subscription business. These are just some of the areas that we specialize in.
Our approach
On-Site Collaboration
We embed ourselves with our clients, working side-by-side to foster stronger connections and deeper understanding.
Close Partnerships
We prioritize close cooperation, integrating seamlessly with client teams to maximize collaboration.
Co-Creation Focus
Every solution is crafted together, ensuring ideas are jointly developed for maximum relevance and impact.
Peers, Not Consultants
We believe in being good colleagues, working as equals to build trust and mutual respect.
Results-Oriented Implementation
We’re driven by results, committed to seeing projects through to practical and impactful implementation.
Our customer cases
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A statement from our CEO
Our Mission
To become Europe’s leading movement in innovation and optimisation of subscription-based businesses – through inspiration, education, and mobilisation of the world to a new business model
Become a part of the subscription movement
We would love to hear from you
