From B2C to B2B is Subscrybes structured playbook for companies ready to move beyond consumer subscription, and build a scalable, recurring B2B business.
We help you validate the B2B opportunity, design a compelling value proposition for business customers, and put the commercial and organisational foundations in place to make it work – from first pilot to full scale.
Key Activities & Deliverables
Market Validation & Signal Detection
Validation of whether a genuine and commercially attractive B2B potential exists within the current B2C subscription. Through market analysis, interviews with high-signal customers, and identification of B2B usage within the current customer base, a data-driven foundation is established for a clear go/no-go decision, as well as guidance on relevant verticals, use cases, and revenue potential.
B2B Value Proposition & Offer Design
Design of a differentiated B2B value proposition that solves concrete business problems. The phase defines buyer versus user value, clarifies the core B2B promise, and translates it into clear packages ready for market testing.
Commercial & Legal Architecturec
Establishment of the commercial and contractual foundation required for B2B. Pricing logic, contracts, billing and internal governance are aligned to support scalable B2B sales and pilot customers.
Organisational Capability & Go-to-Market
Development of the organisational setup and go-to-market model needed to sell, deliver and support B2B customers. Includes sales model selection, B2B marketing assets and customer success capabilities.
Pilot, Iteration & Scaling
Execution of a controlled B2B pilot to validate the model in market. Learnings are translated into concrete improvements, success criteria and a clear plan for scaling the B2B business.
Results & Customer Value
Our From B2C to B2B Subscription service gives you a fact‑based assessment of your B2B potential, grounded in real customer behaviour, market signals, and commercial logic. We help you identify where B2B demand already exists, which use cases are worth pursuing, and what it takes to turn an existing consumer product into a credible B2B offering.
The result is a validated B2B business case and a concrete execution plan that enable you to unlock new revenue streams, increase average contract value, and build a more predictable subscription business. Instead of relying on assumptions or one‑off enterprise deals, you get a scalable B2B setup with clear value propositions, pricing logic, go‑to‑market model, and organisational readiness for long‑term growth.
Our latest release
Unlock growth by rethinking your existing subscription offer
This report gives you a practical five-step framework for identifying the B2B potential inside your existing subscription business and putting it into action, without compromising your consumer core.
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