Subscription Articles
This is our archive of subscription articles, including our ongoing series Subscription POV, reflecting on the latest news from the subscription movement and the landscape that subscription companies are facing today.
You can also find articles on the subscription companies that we admire and are inspired by, when innovating and optimizing new subscription offers.
You can also find news from our ever-developing team of subscription consultants
Happy Holidays! Why not spoil yourself or others with an exciting subscription?
SUBSCRIPTION POV #19 By Morten Suhr Hansen I hope you are all having some wonderful festive days this week! For
Customer Acquisition – An ongoing and most important initiative
No matter if you’re a brand-new subscription business or you are a well-oiled, experienced subscription business, customer acquisition is a
The two leading, Danish subscription payment systems have been sold! What does that mean?
SUBSCRIPTION POV #18 By Morten Suhr Hansen November was a busy trading month for many. This goes for the market
Customer Winback – How to win back lost customers
Even though you got your customer retention on point, sooner or later, some members will start to churn. There are
Black Friday is not the road to increased loyalty. Consider a paid loyalty program!
SUBSCRIPTION POV #17 By Morten Suhr Hansen At the time of writing this, we are going into the “Black Week”.
Is your subscription business due for a service inspection?
SUBSCRIPTION POV #16 By Morten Suhr Hansen In these years, there is a huge focus on the innovation of new
Do you have subscription insights to share with us?
If you have a topic that you’re an expert on and that you’d like to share with our readers, please don’t hesitate to send us an e-mail about a collaboration.
We love to learn about new insights and we would love to hear from you!
We prefer if your article is:
- Reflecting the current subscription landscape
- 1000-2000 words in length
- Written in high-level english
- Includes pictures