Subscription Articles
This is our archive of subscription articles, including our ongoing series Subscription POV, reflecting on the latest news from the subscription movement and the landscape that subscription companies are facing today.
You can also find articles on the subscription companies that we admire and are inspired by, when innovating and optimizing new subscription offers.
You can also find news from our ever-developing team of subscription consultants

Subscription Talks: Gamification
Subscription Talks #2 Introduction: We sat down to have a talk about Gamification, an important and fun tool that can

Microsoft acquires gaming giant for $68.7 billion dollars The battle to become the ‘Netflix of gaming’ has begun
By Morten Suhr Hansen $68.7 billion dollars. That is the price, when Microsoft takes over one of the worlds absolute

Subscription Talks: The Champagne Box
Subscription Talks #1 Introduction: The Champagne Box was created by couple Dinna and Michael Arbo. Michael is a passionate champagne

All about Freemium. Why it works to give parts of your product away for free!
SUBSCRIPTION POV #21 By Morten Suhr Hansen In the last 10 years, the term and the model ‘Freemium’ has become

The subscription movement keeps rolling! Here are the biggest trends of 2022
SUBSCRIPTION POV #20 By Morten Suhr Hansen 2021 has been another eventful year in the subscription world – both in

Customer Expansion – How to make the most of your subscribers
In the subscription guides, we’ve covered 3 of the most important aspects of any subscription business, Customer Acquisition, Customer Retention,
Do you have subscription insights to share with us?
If you have a topic that you’re an expert on and that you’d like to share with our readers, please don’t hesitate to send us an e-mail about a collaboration.
We love to learn about new insights and we would love to hear from you!
We prefer if your article is:
- Reflecting the current subscription landscape
- 1000-2000 words in length
- Written in high-level english
- Includes pictures