Building Loyalty Programs

Shield your business from competitors with a customer loyalty program

At Subscrybe, we help businesses identify and harness the untapped potential in their customers’ purchasing behavior. Loyalty is not just about repeat purchases – it’s about creating a deeper connection with customers that drives both behavior and growth.

Based on the insights and value we uncover within your customer base, we develop strategies and solutions that foster optimal customer behavior. This becomes the foundation for a tailored innovation process, guiding you through three key phases: Blueprint, Construction, and Operation & Optimization.

Our approach ensures a particular focus on behavior development – specifically, loyalty behavior. It is this behavior that forms the foundation for innovation and ensures your business can adapt to the changing needs and expectations of your customers.

We have built loyalty programs for

Key Activities & Deliverables

The development of loyalty programs follows our innovation process, moving through Blueprint, Construction, and finally, Operation & Optimization. However, during the concept phase of the Blueprint stage, there are specific key activities and deliverables:

Loyalty Potential

As a critical starting point, the existing loyalty of selected customer segments is estimated from both an As-Is and To-Be perspective. Loyalty potential is assessed based on customers' "wallet" within the category, as well as current and desired Share-of-Wallet.

Loyalty Behavior

We identify common behavioral traits among customers that form the "Key Moments." The starting point is the customers' "Jobs, Pains & Gains," where we outline persona characteristics and focus on specific, crucial behavioral traits that need to be nurtured through the loyalty program.

Loyalty Program

Here, we develop the loyalty program. Using habit development and key loyalty drivers, we design strategies that enhance customer engagement. Inspired by case studies, we integrate innovation exercises and leverage behavioral motivators like Gamification and loyalty rewards.

Results & Customer Value

When collaborating with Subscrybe, you can uncover and activate the untapped potential within your existing customer relationships. We analyze customer behavior and needs to develop tailored loyalty programs that strengthen the connection between your business and its customers. At the same time, we ensure that your products and services not only meet but exceed customer expectations.

A well-executed loyalty program helps increase Share-of-Wallet and Customer Lifetime Value, strengthen relationships, and unlock growth opportunities. It becomes a strategic catalyst for long-term growth and customer satisfaction—with the potential to turn your customers into true brand advocates!