Effective churn prevention helps your company understand and manage subscriber churn intelligently. With this service, we analyze what drives churn in your member base and how effectively you identify subscribers with a high churn risk.
The analysis helps you identify actions to take to prevent subscribers from churning through focused retention efforts and concrete retention offers. This way, you can significantly improve the chance of retaining your subscribers, even after they’ve made the decision to leave you.
Key Activities & Deliverables
Planning and Business Insights
In this phase, we work closely together to ensure we have the necessary insights into your business and data. We review your business model, gather relevant information, and prepare the project. This provides you with a clear overview of deliverables and milestones, laying a solid foundation for the next phases so we can work in a structured and goal-oriented manner.
As-Is Business Analysis
Here, we focus on creating a shared understanding of your current subscription business. We analyze the status quo and project how the business will evolve without new initiatives. Together, we establish a common understanding of where the company stands and what needs to be addressed to reduce churn.
Churn Drivers
We identify the key factors driving churn in your customer base - both at a macro and micro level. By diving into data and business insights, we uncover the reasons customers leave. This phase provides concrete insights into where churn occurs and how we can best prevent it.
Initiatives
Together, we identify the most relevant initiatives to reduce churn. We outline and prioritize them based on their impact and significance for your business. This phase results in an action plan that gives you a clear direction and focuses on the initiatives that will make a real difference.
Tasks and Prioritization
In the final phase, we define the tasks for each initiative and estimate their to-be impact. We prioritize efforts and ensure you have a concrete, actionable execution plan. The result is a clear, strategic roadmap tailored to your business needs.
Results & Customer Value
At the conclusion of a churn prevention project, your business will be stronger in several key areas, ensuring growth, efficiency, and increased customer loyalty. You will gain a deeper understanding of your business and customer behavior. The project delivers not only analysis but also concrete initiatives and solutions that can be implemented directly. Ultimately, this strengthens your market position – both in relation to competitors and your ability to retain and nurture existing customers.
Following the project, the implementation of recommended initiatives is crucial. Leveraging our expertise can help ensure effective execution with maximum impact.
Relevant articles and insights
Relevant Cases & Podcast Episodes
Note: Our podcast, Subscription Talks, is in Danish.
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