We assist both established subscription businesses and companies looking to put their product or service on subscription by optimizing and/or developing engaging initiatives across all seven phases of the subscription journey.
The goal is to create greater value for subscribers throughout the entire journey:
From 1) sign-up, 2) onboarding and 3) adaptation to 4) retention, 5) expansion, 6) sign-off, and 7) win-back.
Key Activities & Deliverables
Outside-in: Mapping the subscriber journey (As-Is)
We use our mystery shopping service to identify challenges and opportunities across the existing subscriber journey.
Inside-out: Insights and analysis of the existing subscription business (As-Is)
We gain insights into systems and analyze the current subscription business, including KPIs, value propositions, pricing structures, existing communication, and flows. We incorporate usage data, internal analyses, and insights to gain a clear picture of how the business operates today.
Recommendations and prioritization of actions (To-Be)
Based on insights and analyses, we provide clear recommendations on how the subscriber journey can be optimized across the seven phases. These recommendations are translated into concrete, prioritized actions.
Development and optimization of individual efforts
We optimize the phases of the subscriber journey with a targeted, iterative approach, often focusing on one phase at a time. This is done in practice through close collaboration with the responsible parties in your company for each phase, ensuring that the initiatives developed are user-centered, implementable, and deliver real business value.
Results & Customer Value
‘Building Subscriber Journeys’ is both a product and a process, where we closely collaborate with your subscription business to develop and optimize concrete actions across the subscriber journey. The goal is to increase subscriber motivation and engagement, strengthen loyalty, and reduce churn.
We offer targeted solutions that create tangible value. For example, we can help you design and optimize a new onboarding flow that engages new subscribers from the start and ensures strong attachment during the first critical weeks and months of their membership.
With the development of subscriber journeys, we don’t just make improvements – we ensure that every initiative contributes to a stronger subscriber experience and more sustainable growth for your business. If you wish to optimize across the board and ensure the best customer experience, this is a valuable product.
Relevant articles and insights
Relevant Cases & Podcast Episodes
Note: Our podcast, Subscription Talks, is in Danish.
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