Subscription Articles
This is our archive of subscription articles, including our ongoing series Subscription POV, reflecting on the latest news from the subscription movement and the landscape that subscription companies are facing today.
You can also find articles on the subscription companies that we admire and are inspired by, when innovating and optimizing new subscription offers.
You can also find news from our ever-developing team of subscription consultants

Subscription Case – Amazon Prime
By Niels Vestergaard I’ve been waiting to write this article for a long time, because, well – this is the

What makes Huel, Strava and Masterclass the subscription companies we should be looking at?
By Morten Suhr Hansen In order to identify the biggest subscription trends within the subscription movement, we at Subscrybe are

Subscription Case – Formula One
By Niels Vestergaard In this article series, I try my best to find unique stories and original perspectives on the

One of the most ambitious subscription startups is bankrupt! What can we learn from the collapse of Simple Feast?
Subscription POV #35 By Morten Suhr Hansen After many years of uninterrupted success, the subscription movement is at an interesting

When do you start building loyalty from your subscribers? The second they sign up!
Subscription POV #33 By Morten Suhr Hansen We are living in economically uncertain times and it is still becoming harder

HubSpot – A CRM platform and a well-oiled subscription machine
Subscription Case #4 – HubSpot This series of articles is not about B2C subscriptions alone and after having studied two
Do you have subscription insights to share with us?
If you have a topic that you’re an expert on and that you’d like to share with our readers, please don’t hesitate to send us an e-mail about a collaboration.
We love to learn about new insights and we would love to hear from you!
We prefer if your article is:
- Reflecting the current subscription landscape
- 1000-2000 words in length
- Written in high-level english
- Includes pictures