This is our archive of subscription articles, including our ongoing series Subscription POV, reflecting on the latest news from the subscription movement and the landscape that subscription companies are facing today.
You can also find articles on the subscription companies that we admire and are inspired by, when innovating and optimizing new subscription offers.
You can also find news from our ever-developing team of subscription consultants
Louise wants to change the way we consume clothes. And she’s doing it with subscriptions.
Subscription Stories #1 By Niels Vestergaard I met with Louise Kingo in our office in Copenhagen for a talk about
Netflix put limits on login sharing. Is it the right decision?
Subscription POV #39 By Christine Retbøll Netflix is testing initiatives that minimize cheating with login sharing with the purpose to
Mercedes and BMW introduce subscriptions. But are they taking it too lightly?
Subscription Case #5 By Niels Vestergaard This summer, BMW launched a subscription on heated seats which made the installed seat
Anti-Churn is retention. How do we secure a unique experience for every subscriber?
By Niels Vestergaard Last week I had the pleasure of experiencing my colleagues Jonas Juul Jeppesen and Anders Sørensen in
Churn is the major subscription headache of our time. Here are eight challenges that we often see in large organizations!
By Morten Suhr Hansen The modern consumer loves subscription and over the latest years, we’ve seen the number of subscriptions
Behind the hit series ‘The Playlist’ from Netflix: Why Spotify is one of the world’s most succesful subscription services
Subscription POV #36 By Morten Suhr Hansen Last week, Netflix premiered the mini-series ‘The Playlist’ which follows the story of
Do you have subscription insights to share with us?
If you have a topic that you’re an expert on and that you’d like to share with our readers, please don’t hesitate to send us an e-mail about a collaboration.
We love to learn about new insights and we would love to hear from you!
We prefer if your article is:
- Reflecting the current subscription landscape
- 1000-2000 words in length
- Written in high-level english
- Includes pictures