Subscription Articles
Gain insights into the trends, news and perspectives shaping the subscription economy.
We share analyses and experiences from our work with subscription businesses across the Nordics and internationally.
When Norwegian Amedia bundled its news into one subscription, 450,000 readers followed – now Berlingske and JFM are launching the model in Denmark
By Morten Suhr Hansen Sometimes you have to look to Norway to see the future of Danish media. That might
When young people perceive the trade union as an insurance policy, the labour movement has a membership problem
By Morten Suhr Hansen I grew up in a trade union reality. For many years, my father served as a
More companies are shifting focus back to subscription strategy
By Morten Suhr Hansen Last week, I was in Stockholm, ending the day with a fika with some great colleagues
The subscription economy is entering a new phase – here are the five trends that will define 2026
By Morten Suhr Hansen Not long ago, I sat in a meeting with a subscription director from a large Nordic
The C25’s quiet problem – and what it reveals about Danish business
By Morten Suhr Hansen If you had invested broadly in global markets at the beginning of 2024 and held your
When products become services – and why I still wish I could subscribe to my earbuds
By Morten Suhr Hansen I’m writing this on my MacBook. Which I – naturally – have as a subscription. This
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