Subscription Articles
This is our archive of subscription articles, including our ongoing series Subscription POV, reflecting on the latest news from the subscription movement and the landscape that subscription companies are facing today.
You can also find articles on the subscription companies that we admire and are inspired by, when innovating and optimizing new subscription offers.
When products become services – and why I still wish I could subscribe to my earbuds
By Morten Suhr Hansen I’m writing this on my MacBook. Which I – naturally – have as a subscription. This
You don’t need a subscription to think like a subscription business!
By Morten Suhr Hansen There are still many companies that say more or less the same thing to us: “It
2026 – The year subscriptions must prove their worth
By Morten Suhr Hansen There was a time when a subscription was just a smarter way to take payment. Fixed
Subscription Trends 2026: Insights from leading experts
2025 was a year marked by challenges and global uncertainty, but also a year in which the subscription market matured,
Netflix acquires Warner Bros for more than DKK 500 billion. What does this mean for Netflix and for the future of streaming?
By Morten Suhr Hansen “Entertaining the World.” That was Warner Bros’ old slogan. It will almost certainly also become Netflix’s
TV 2 Play is one of Denmark’s most successful subscription businesses. What can the rest of us learn from them?
By Morten Suhr Hansen In a world where global streaming giants battle for attention, including in the Danish market, it’s
Do you have subscription insights to share with us?
If you have a topic that you’re an expert on and that you’d like to share with our readers, please don’t hesitate to send us an e-mail about a collaboration.
We love to learn about new insights and we would love to hear from you!
We prefer if your article is:
- 1000-2000 words in length
- Written in high-level english
- Includes pictures
