Subscription Articles
This is our archive of subscription articles, including our ongoing series Subscription POV, reflecting on the latest news from the subscription movement and the landscape that subscription companies are facing today.
You can also find articles on the subscription companies that we admire and are inspired by, when innovating and optimizing new subscription offers.
TV 2 Play is one of Denmark’s most successful subscription businesses. What can the rest of us learn from them?
By Morten Suhr Hansen In a world where global streaming giants battle for attention, including in the Danish market, it’s
Will Subscrybe’s next employee be a human-like robot on subscription?
By Morten Suhr Hansen Do you remember the American blockbuster Blade Runner from 1982? Back then, it offered a glimpse
Broad news subscriptions are gaining traction in Norway and Sweden. Now they are also making their way to Denmark
By Morten Suhr Hansen The media industry is undergoing major consolidation across Scandinavia. Just a week ago, Norway’s Amedia announced
From Spotify to “Drones-as-a-Service”. Can war be subscription-based?
By Morten Suhr Hansen There are business ideas that can make even the most seasoned subscription experts raise an eyebrow.
While we wait for LEGO to launch a subscription, it’s worth taking a closer look at their membership universe
By Morten Suhr Hansen I have a dream! Not a secret one, since I’ve written about it on LinkedIn and
“Potential Expansion Revenue.” Do you know your new key subscription metric?
By Morten Suhr Hansen When we talk about growth in subscription businesses, the discussion often revolves around two classic metrics:
Do you have subscription insights to share with us?
If you have a topic that you’re an expert on and that you’d like to share with our readers, please don’t hesitate to send us an e-mail about a collaboration.
We love to learn about new insights and we would love to hear from you!
We prefer if your article is:
- 1000-2000 words in length
- Written in high-level english
- Includes pictures
