Subscription Articles
Gain insights into the trends, news and perspectives shaping the subscription economy.
We share analyses and experiences from our work with subscription businesses across the Nordics and internationally.
20% will pay for news. Now it is all about retaining and growing the ones you have
By Morten Suhr Hansen Center for News Research at Roskilde University and the Reuters Institute have, as in previous years, mapped Danes’ media habits, and have just published the report
Subscrybe turns 15. Here are 15 important things I have learned about subscriptions along the way
By Morten Suhr Hansen Fifteen years ago, I started Subscrybe with a simple idea: subscription would become one of the most important business models in our part of the world.
Get summer on subscription: these are my 10 favourites
By Morten Suhr Hansen Summer is almost here, and the holiday is just around the corner. I genuinely need it. The past few months have moved at a pace where
From B2C Success to B2B Subscription Growth: Finding new growth by turning to the business market
By Morten Suhr Hansen A few weeks ago I sat across from the subscription director of a large Danish B2C subscription business, and he was genuinely proud. In six months
When I cancelled 10 of my subscriptions, it became clear that most companies are better at acquiring subscribers than keeping them
By Morten Suhr Hansen It is no secret that I am fond of subscriptions. And I have quite a few subscriptions. That is why I like to put them through
When Norwegian Amedia bundled its news into one subscription, 450,000 readers followed – now Berlingske and JFM are launching the model in Denmark
By Morten Suhr Hansen Sometimes you have to look to Norway to see the future of Danish media. That might sound a little provocative. But it’s hard to argue otherwise
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