Subscription Articles
This is our archive of subscription articles, including our ongoing series Subscription POV, reflecting on the latest news from the subscription movement and the landscape that subscription companies are facing today.
You can also find articles on the subscription companies that we admire and are inspired by, when innovating and optimizing new subscription offers.
You can also find news from our ever-developing team of subscription consultants

Green Fee is becoming one of the most successful subscription models for retailers
By Morten Suhr Hansen Back in 2005, an employee at the American internet giant Amazon had a great idea: Let’s

More and more subscription products are harnessing the power of AI
By Niels Vestergaard As ChatGPT is taking over the world, the first subscription companies are starting to take advantage of

Even if The Second Coming was made into a subscription, it would not be successful!
By Morten Suhr Hansen In 2003, Apple’s legendary founder and CEO, Steve Jobs, gave an interview for the American music

Tapping into the potential of infrastructure: Apple’s subscription revenue is soaring!
Subscription Case #8 By Niels Vestergaard Even though many investors expected an unpleasant future for hardware 10 years ago, the

In the Shark Tank, they don’t believe in subscription models and that’s a mistake!
By Morten Suhr Hansen Af Morten Suhr Hansen In these weeks, season 8 of the Shark Tank is running in

We need to talk about Dynamic Pricing and what it can do for your paywall strategy
By Niels Vestergaard The way we view, and present prices is changing. More and more subscription companies are introducing new
Do you have subscription insights to share with us?
If you have a topic that you’re an expert on and that you’d like to share with our readers, please don’t hesitate to send us an e-mail about a collaboration.
We love to learn about new insights and we would love to hear from you!
We prefer if your article is:
- Reflecting the current subscription landscape
- 1000-2000 words in length
- Written in high-level english
- Includes pictures