Subscription Articles
This is our archive of subscription articles, including our ongoing series Subscription POV, reflecting on the latest news from the subscription movement and the landscape that subscription companies are facing today.
You can also find articles on the subscription companies that we admire and are inspired by, when innovating and optimizing new subscription offers.
If you’re launching a loyalty concept, ask yourself one question! Does it actually work?
By Morten Suhr Hansen More and more companies are launching loyalty programs and concepts these days. However, studies show that
How to future-proof your subscription business by choosing the right IT infrastructure
By Morten Suhr Hansen This week, one of our clients, one of Denmark’s leading media companies, is launching a brand-new
Bundling is back! Scandinavian media companies are strengthening their subscription offerings with new packages
By Morten Suhr Hansen “We will see more partnerships where products or companies either become part of a larger bundling
War and conflict are looming in Europe. What will a new consumer crisis mean for subscription businesses?
By Morten Suhr Hansen In recent days and weeks, many Europeans have felt a renewed sense of unease as shifting
Featured Subscription Trends 2025
2025 promises to be an exciting year for subscription businesses as consumer demands and market dynamics continue to evolve. What
The subscription year 2025: High competition, personalization, and value sets the scene
By Morten Suhr Hansen About a month ago, I shared my own take on the most dominant trends and tendencies
Do you have subscription insights to share with us?
If you have a topic that you’re an expert on and that you’d like to share with our readers, please don’t hesitate to send us an e-mail about a collaboration.
We love to learn about new insights and we would love to hear from you!
We prefer if your article is:
- 1000-2000 words in length
- Written in high-level english
- Includes pictures
