Subscription Articles
Gain insights into the trends, news and perspectives shaping the subscription economy.
We share analyses and experiences from our work with subscription businesses across the Nordics and internationally.
From B2C Success to B2B Subscription Growth: Finding new growth by turning to the business market
By Morten Suhr Hansen A few weeks ago I sat across from the subscription director of a large Danish B2C
When I cancelled 10 of my subscriptions, it became clear that most companies are better at acquiring subscribers than keeping them
By Morten Suhr Hansen It is no secret that I am fond of subscriptions. And I have quite a few
When Norwegian Amedia bundled its news into one subscription, 450,000 readers followed – now Berlingske and JFM are launching the model in Denmark
By Morten Suhr Hansen Sometimes you have to look to Norway to see the future of Danish media. That might
When young people perceive the trade union as an insurance policy, the labour movement has a membership problem
By Morten Suhr Hansen I grew up in a trade union reality. For many years, my father served as a
More companies are shifting focus back to subscription strategy
By Morten Suhr Hansen Last week, I was in Stockholm, ending the day with a fika with some great colleagues
The subscription economy is entering a new phase – here are the five trends that will define 2026
By Morten Suhr Hansen Not long ago, I sat in a meeting with a subscription director from a large Nordic
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