The Subscrybe Team
Morten Suhr Hansen
mha@subscrybe.com // +45 40 29 45 34
I believe that subscription is a better business model for companies and customers and that more companies are entering the subscription economy. This is a development that I would like to promote. In 2011 I founded Subscrybe after more than 20 years in the media industry, in which I have worked with subscription sales, innovation, and business development across newspapers, magazines, and digital media. I would like to contribute to the awareness of the possibilities in the new subscription economy. For that reason, I have written How to build a subscription business and a large number of articles about how companies can be inspired by new subscription ideas. At home, we have 54 active subscriptions and my life has never been better.
Jonas Juul Jeppesen
jjj@subscrybe.com // +45 31 66 67 76
I'm a true believer in subscriptions! As part of the Subscrybe team, I am particularly eager to innovate subscription solutions for non-traditional subscription industries, e.g. the retail industry. To help skilled retailers with entering the subscription economy and thereby secure their businesses is extremely exciting. I'm very proud of the many innovation projects we have finished over the years and it excites me to see our clients gain success through the subscription model - this is what we work for every day at Subscrybe. I am also shaped by the work and development of people, which stems from my previous experiences. Besides my MBA, I am educated as a school teacher and I have been working with salesmen throughout my entire career.
Jonas Nygaard Andersen
jn@subscrybe.com // +45 40 44 95 54
I have wide experience with subscriptions and have gone through a hyper-growth phase with Swapfiets as Country Manager for the past 3 years. As a Country Manager for Denmark and North Germany, I grew my area to +40.000 bike subscribers. With the responsibility for Subscrybe’s growth unit, I bring commercial competencies within Customer Acquisition by the use of digital performance channels. Growing subscription companies is a specific discipline, since you have to keep the focus on creating lasting relationships with your subscribers. This process starts with acquisition and as subscription companies, we have a responsibility to always put the customer at the center. This is what we do in Subscription Growth through digital marketing.
Jon Erik Ofstad
jeo@subscrybe.com // +47 90 58 14 29
A well-managed subscription concept gives you strong customer growth, and high profitability and creates great value for both customers and business owners. In the Subscrybe team, we have developed an effective method for building successful subscription concepts, introducing these concepts to the market, and developing them further. I have worked with subscription concepts throughout my entire professional career. As Director at Aftenposten, I was in charge of the areas that characterize a good subscription product: Concepts, sales, systems, distribution, customer service, CRM, and analysis. I am a graduate of economics from the Norwegian School of Economics and I've spent my entire professional life in the subscription space.
Josefine Tostenæs
jt@subscrybe.com // +45 81 95 27 67
I am passionate about bridging the gap between users, businesses, and digital development and creating seamless user experiences without compromising user needs or business success. Great user experiences should be so intuitive that they go unnoticed yet remain indispensable. Subscriptions are a perfect example, simplifying our lives and giving us more time to focus on what truly matters. With a Master's degree in Digital Design and Interactive Technologies and a specialization in UX design, I bring a strong understanding of user-centered design to my work as a consultant at Subscrybe. I believe that the best solutions not only improve daily life but also create long-lasting satisfaction.
Sophie Elmenhoff
se@subscrybe.com
I have experience within the world of subscriptions from CA Career Partner and a-kasse, where I have previously worked as a marketing coordinator. I was a part of the development and execution of various marketing initiatives focusing on the acquisition of new student members as well as retention of existing student members. I believe that marketing is not only an important driver for customer acquisition, but it is also valuable for enduring long-lasting relationships with existing customers as well as increasing customer loyalty. In addition to being a part of the Subscrybe team, I am currently studying for a bachelor’s in Business Administration, Market Dynamics, and Cultural Analysis at Copenhagen Business School.
Niels Kastberg Vestergaard
nv@subscrybe.com // +45 29 70 73 04
I have a background in E-commerce, where I've worked with branding and content marketing with a focus on SEO/SEM, Social Media, and Re-marketing. Therefore, I have a lot of experience with catching the eye of the consumer on Google, Facebook, Instagram, and other social channels. No matter which company you have, it needs to have a strong, social profile. And this might be even more true in subscription companies than with other business models. Your customers are not just your customers - they are your members and it's important to have a strong relationship with them, every time you meet them. In addition to being part of the Subscrybe team, I'm currently studying a Master in Strategy at Copenhagen Business School.
Anders Sørensen
as@subscrybe.com // +45 24 61 88 60
I'm an advocate for the subscription model and I am excited by the amount of new subscription offers coming to market on a daily basis. Professionally, I’ve been working with subscriptions for the last 12 years. Here, I’ve been working with all aspects of subscription – all from the creation of new subscriptions to onboarding, loyalty-building, retention, up-and cross-sales, and win-back. This I’ve done as a specialist and a manager. I’m especially concerned with how companies optimize their subscription business and take advantage of the opportunities that the subscription model offers in respect to creating relations with the customers with the goal of increasing customer value and creating lifelong relationships that benefit both company and customer.
Christoffer Gjerulff
cg@subscrybe.com / +45 20 29 50 00
One of the most interesting aspects of how we choose to spend our money is that we tend to seek solutions that give us ongoing value. There are many explanations why, but my explanation is that I like ‘buying in’ to something and take a stand on other aspects than price. When you’re a subscriber, you don’t just buy a product or a service, but you buy into the company that serves you and give them your trust. This puts extra pressure on the company and the buying situation and this is where it gets exciting! I have a background from Telia and TDC and have been part of many levels of the subscription journey. At Subscrybe, I function as the Head of Subscription Innovation, meaning I work primarily with the development of new subscription offers.
Frederik Weis Holst
fwh@subscrybe.com // +45 27 51 31 72
The value of experiences is so powerful in the consumer world that it's created new business models, such as the subscription model. The core of the subscription model is building relationships with the customer, which is about creating trust and value. Without that, no relationship and no business. That's why I see subscriptions as the 'customer's business model' - and the future business model. I have an MSc in Digital Design & Interactive Technologies and I am specialized in user experience- and service design. I am passionate about user-centered design, focusing on the involvement of users in design research and development. Within Subscrybe, I've worked with large and small organizations, developing value offers, improving sales efforts and innovating new brand identities.
Associated Subscrybers
Want to become part of the Subscrybe team?
We’re always looking for new talents to help us cultivate the subscription movement and help companies into the future. If you think you could add value to the Subscrybe team, you’re always welcome to contact us with your application and resume, and we’ll see if there’s a fit.
Go to our career page to see open positions and to apply!
