The Subscrybe Team
Morten Suhr Hansen
I believe the subscription model is better for both companies and consumers, which is why I founded Subscrybe in 2011 after more than 20 years in the media industry, working with subscription sales, innovation, and business development. I'm passionate about promoting the subscription. At home, we have 55 active subscriptions and my life has never been better.
Christoffer Gjerulff
A fascinating aspects of spending is our desire for ongoing value. For me, it's about ‘buying in’ and aligning with a company beyond just price. As a subscriber, you’re not only purchasing a product but also investing trust in the company. Through Telia and TDC, I’ve been involved in every stage of the subscription journey. At Subscrybe, I focus on developing new subscription offers.
Frederik Weis Holst
Experiences are invaluable in the consumer world, driving new business models like subscriptions. Focused on building trust and value, I see it as the 'customer's business model' and the future of business. With a master’s in UX and service design, I specialize in user-centered design, developing value offers, enhancing sales efforts, and innovating brand identities.
Josefine Elmue Tostenæs
I am passionate about designing seamless user experiences that enhance user needs while ensuring business success. Great UX should be so intuitive that it goes unnoticed yet remains indispensable - Subscriptions are a perfect example. With a master’s in UX design, I believe the best solutions improve daily life while creating long-lasting satisfaction.
Niels Vestergaard
At Subscrybe, I specialize in innovation, optimizing customer journeys, commercial strategy, and communication. I have a passion for personalization - one of the strongest tools you can use to retain your subscribers. With a strong customer focus and an equally strong data foundation, you can be part of the future by constantly staying relevant to your customers!
Jonas Nygaard Andersen
With over 15+ years of experience from subscription and membership organizations - including growing 40,000+ subscribers at Swapfiets, I bring expertise in customer acquisition through digital performance. As Director of Growth at Subscrybe, I help companies secure a more profitable future, scaling subscription businesses and building long-term customer relationships.
Morten Stald
I have been working with subscription businesses since 2001 while gaining a deep understanding of the entire value chain – from strategy and organization to IT, marketing, sales, and service. As a former commercial director and later as a consultant, I have strengthened companies' direction and now combine strategic insight with practical experience.
Sophie Elmenhoff
I believe subscriptions are the ideal business model for building strong, long-lasting customer relationships and driving loyalty. Turning customer insights into marketing strategies is key to engaging and retaining subscribers. With a master’s degree in economics and marketing from CBS, I combine strategic insight with data-driven marketing to drive sustainable growth.
Jonas Juul Jeppesen
I’m passionate about subscriptions and helping businesses embrace the subscription economy. At Subscrybe, I focus on innovating subscription solutions for non-traditional subscription industries, empowering clients to succeed with this model. With an MBA and a background in education and sales, I combine strategic insight with a people-focused approach.
Associated Subscrybers
Associated Subscrybers
Want to become part of the Subscrybe team?
We’re always looking for new talents to help us cultivate the subscription movement and help companies into the future. If you think you could add value to the Subscrybe team, you’re always welcome to contact us with your application and resume, and we’ll see if there’s a fit.
Go to our career page to see open positions and to apply!
