The Subscrybe Team
Anders Sørensen
as@subscrybe.com // +45 24 61 88 60
I'm an advocate for the subscription model and I am excited by the amount of new subscription offers coming to market on a daily basis. Professionally, I’ve been working with subscriptions for the last 12 years, within the media and telecom business. Here, I’ve been working with all aspects of subscription – all from the creation of new subscriptions to onboarding, loyalty-building, retention, up-and cross-sales, and win-back. This I’ve done as a specialist and a manager. Most recently as Senior Director of Commercial Management at YouSee. I’m especially concerned with how companies optimize their subscription business and take advantage of the opportunities that the subscription model offers in respect to creating relations with the customers with the goal of increasing customer value and creating lifelong relationships that benefit the company and the customer.
Christoffer Gjerrulf
cg@subscrybe.com / +45 20 29 50 00
One of the most interesting aspects of how we choose to spend our money is that we tend to seek solutions that give us ongoing value. There are many explanations why, but my explanation is that I like ‘buying in’ to something and take a stand on something else than price. When you’re a subscriber, you don’t just buy a product or a service, but you buy into the company that serves you and you give them your trust. This puts extra pressure on the company and the buying situation and this is where it gets exciting! I have a background from Telia and TDC and have been part of many levels of the subscription journey that the telecom business has gone through. Here, I’ve functioned as a product executive and worked with the end-to-end experience for customers.
Jonas Nygaard Andersen
jn@subscrybe.com // +45 40 44 95 54
I have wide experience with subscriptions and have gone through a hyper-growth phase with Swapfiets as Country Manager for the past 3 years. As a Country Manager for Denmark and North Germany, I grew my area to +40.000 bike subscribers. With the responsibility for Subscrybe’s growth unit, I bring commercial competencies within Customer Acquisition by the use of digital performance channels. Growing subscription companies is a specific discipline, since you have to keep the focus on creating lasting relationships with your subscribers. This process starts with acquisition and as subscription companies, we have a responsibility to always put the customer at the center. This is what we do in Subscription Growth through digital marketing.
Maria Lauridsen
ml@subscrybe.com // +45 61 74 34 82
Subscriptions come in all shapes and colors, but the common denominator for my subscriptions are flexibility and convenience. For the last 6 years, I’ve worked professionally with subscriptions in the telecom company 3, as a commercial manager of digital services and partnerships focused on the private market. Through this, I’ve learned more about “the engine room” behind 3’s subscription business, as well as other services like music services, streaming services, insurances, software and so on. I have created value propositions for 3 and its partners. With my many years in the subscription world, I’ve experienced that a successful business is lucrative for both the company and the consumer. I’d like to expand this notion myself.
Niels Kastberg Vestergaard
nv@subscrybe.com // +45 29 70 73 04
I have a background in E-commerce, where I've worked with branding and content marketing with a focus on SEO/SEM, Social Media, and Re-marketing. Therefore, I have a lot of experience with catching the eye of the consumer on Google, Facebook, Instagram, and other social channels. No matter which company you have, it needs to have a strong, social profile. And this might be even more true in subscription companies than with other business models. Your customers are not just your customers - they are your members and it's important to have a strong relationship with them, every time you meet them. In addition to being part of the Subscrybe team, I'm currently studying a BA & Communication at Copenhagen Business School.
Bo Jørgensen
bj@subscrybe.com // +45 26 79 67 94
Whenever I meet new people, I immediately ask them what subscriptions they have. For me, the subscriptions you choose are such a significant part of yourself and says a lot about you as a person. Professionally, I am a technical product owner and I understand all of the technical components of a subscription business. Whether it’s a start-up company with a subscription idea or an existing company that wants to change or add to their business, this always invites a lot of great questions on the IT setup, where I can ask all the necessary questions. I’ve been in charge of the technical implementation of subscriptions at Matas and of the launch of the podcast and E-book service, Chapter, from Gyldendal. So, I’m a broad, technical project leader profile with a vast business understanding and a healthy amount of creativity. I have a good UX understanding, and I put the user at the center.
Frederik Weis Holst
fwh@subscrybe.com // +45 27 51 31 72
The value of experiences is so powerful in the consumer world that it's created new business models, such as the subscription model, in which the customers can access everything they need without owning anything. The core of the subscription model is building relationships with the customer, which is about creating trust and value. Without that, no relationship and no business. That's why I see subscriptions as the 'customer's business model' - and not least, the future business model. I have an MSc in Digital Design & Interactive Technologies and is specialized in user experience- and service design. As part of the Subscrybe team, I am passionate about user-centred design, focusing on the involvement of users in design research and development.
Jon Erik Ofstad
jeo@subscrybe.com // +47 90 58 14 29
A well-managed subscription concept gives you strong customer growth, and high profitability and creates great value for both customers and business owners. In the Subscrybe team, we have developed an effective method for building successful subscription concepts, introducing these concepts to the market, and developing them further. I have worked with subscription concepts throughout my entire professional career. As Director at Aftenposten, I was in charge of the areas that characterize a good subscription product: Concepts, sales, systems, distribution, customer service, CRM, and analysis. I am a graduate of economics from the Norwegian School of Economics and I've spent my entire professional life in the subscription space.
Martin Skree
ms@subscrybe.com
I believe that the digital aspect of the business is crucial to success which is why I love being part of Subscrybe's Growth team. It's also why I’m studying and specializing in E-commerce, so I can help companies reach success on their online platforms. Within this area, I find subscriptions especially exciting. I believe that the benefits of having a subscription, both in relation to convenience, economy, and sustainability speak for themselves. My passion for organic growth is present in my work with E-commerce, where especially SEO has piqued my interest. I find it fascinating that most sales and traffic actually come from something that is free and is all about understanding users and their search intentions.
Søren Bundgaard
sb@subscrybe.com / +45 28 56 62 20
I come with a background in performance marketing and I have specialist knowledge within paid advertising on social media channels like Facebook, Instagram, Snapchat, TikTok and Pinterest. For the last couple of years I've been part of the Danish performance marketing agency, Ingager, where I worked with international customers like BMW in Scandinavia. Before that I worked with DEPT digital agency and PL & Partners. I bring a strategic approach to online advertising and it's my job to make your campaigns convert and monitor the performance over time to ensure that campaigns, data and organizational goals meet each other in symbiosis to reach the best results and ensure sustainable growth of your subscription.
Christine Retbøll
cr@subscrybe.com // +45 51 15 88 24
Subscriptions are a strongly integrated part of my everyday life, and I am very fascinated by how they in different ways contribute to increased value and accessibility. Some of my all-time favorites are my subscriptions to streaming and iCloud. All these give me convenience but also the freedom to unlimited and various opportunities. I am greatly interested in consumers and consumer behavior and how insight into these elements can create strategies and solutions that are advantageous for the company, and which also create a greater user experience and value. I have a master in Economic Marketing from Copenhagen Business School and through this master I have an understanding of market insights, consumer behavior, and economic psychology. Moreover, I have experience with market analysis and consumer insights through my former job at an advertising agency.
Jonas Juul Jeppesen
jjj@subscrybe.com // +45 31 66 67 76
I'm a true believer in subscriptions! As part of the Subscrybe team, I am particularly eager to innovate subscription solutions for non-traditional subscription industries, e.g. the retail industry. To help skilled retailers with entering the subscription economy and thereby secure their businesses is extremely exciting. I'm very proud of the many innovation projects we have finished over the years and it excites me to see our clients gain success through the subscription model - this is what we work for every day at Subscrybe. I am also shaped by the work and development of people, which stems from my previous experiences. Besides my MBA, I am educated as a school teacher and I have been working with salesmen throughout my entire career.
Nadia Storhaug
ns@subscrybe.com // +47 91 60 00 89
I have experience from other sides of the subscription movement, especially the many aspects at play with a developing service. In the contact with customers, I've experienced the importance of listening to customer feedback when perfecting a service. This is why I strongly believe that an uncompromising customer focus is essential in any subscription business. Earlier, I've worked as a Daily Manager of an exciting startup project. Here, I worked on the development of a new service and app, because of my experience as a Product Manager and Product Owner in collaboration with developers and skilled consultants. Here, I learned about the challenges and benefits when choosing a system for handling payments, GDPR, and personal data.
Morten Suhr Hansen
mha@subscrybe.com // +45 40 29 45 34
I believe that subscription is a better business model for companies and customers and that more companies are entering the subscription economy. This is a development that I would like to promote. In 2011 I founded Subscrybe after more than 20 years in the media industry, in which I have worked with subscription sales, innovation, and business development across newspapers, magazines, and digital media. I would like to contribute to the awareness of the possibilities in the new subscription economy. For that reason, I have written How to build a subscription business and a large number of articles about how companies can be inspired by new subscription ideas. At home, we have 54 subscriptions and my life has never been better.
Thomas Lundsgaard
tl@subscrybe.com // + 45 81 98 43 54
I'm a performance marketing specialist with experience within a wide range of performance channels on Facebook, TikTok, Google Search and E-mail marketing. After running my own performance marketing company for the past few years I've joined Subscrybe to specifically help subscription companies onwards on their digital growth journey. As a part of Gen Z, I've spent a lot of time on social channels and I have a lot of operational experience with diving into current trends. I go to work everyday to deliver expert-level counseling on the challenges and possibilities of the subscription industry. Fortunately, our Growth team is fully equipped to handle almost any challenge within digital marketing and customer acquisition.
Want to become part of the Subscrybe team?
We’re always looking for new talents to help us cultivate the subscription movement and help companies into the future. If you think you could add value to the Subscrybe team, you’re always welcome to contact us with your application and resume, and we’ll see if there’s a fit.
Go to our career page to see open positions and to apply!
