EGN Network
Subscription Excellence
EGN is the world’s second-largest professional network organization with more than 15.000 members in 15 countries. EGN was founded in Denmark in 1992 and was characterized by sales pressure and short customer lifetime.
This resulted in an excellence project with Subscrybe to improve customer lifetime and retention
We helped EGN improve retention and customer lifetime value through inbound marketing
In 2018 EGN experienced a decline in their membership base but through a year-long collaboration with Subscrybe, EGN was able to turn the development around into new growth.
Hva vi gjorde:
- Thorough analysis of the ‘AS-IS’ business with a focus on identifying new growth drivers
- Development of a new business model with a focus on inbound marketing and a member-based approach with a focus on retention and Customer Lifetime Value
- Implementation of a long range of selected efforts
Resultater
In 2022, EGN had a significantly strengthened standing point than in 2018. The member base has grown by 50% and earnings have improved as the lifetime has increased. EGN is now ready to expand to new markets with their strong member-based network concept.
Subscription Excellence project
Subscription Excellence-prosjekter har som mål å optimalisere eksisterende abonnementstilbud, for å forbedre lønnsomheten og betjene abonnenter enda bedre. Store organisasjoner opererer ofte i komplekse miljøer og trenger derfor hjelp utenfra for å håndtere denne kompleksiteten. Derfor har vi hjulpet noen av de største abonnementsselskapene i Skandinavia.
If you’d like to find out whether you can benefit from a Subscription Excellence process, you can explore our consulting services. We have more than 10 years of experience with optimizing subscription businesses and helping large organizations find new revenue streams in the subscription movement.
Se nærmere på hva en Subscription Excellence prosess her
