Ejner Hessel
Subscription Innovation
Ejner Hessel is Denmark’s largest car-retailer and wished to develop an attractive membership model to increase customer satisfaction in an industry where customer loyalty is historically low.
This resulted in the subscription-based loyalty program Hessel Plus developed by Ejner Hessel and Subscrybe
We helped Denmark’s largest car retailer to increase customer loyalty
Loyal customers is a rare trait in the car industry, so Ejner Hessel set out to create an attractive membership model through an innovation project with Subscrybe. This resulted in the membership concept Hessel Plus.
Hva vi gjorde:
- Implementation of an innovation project with the goal to develop a subscription-based loyalty concept
- Development and test of a long range of benefits to include in the loyalty program
- Selection of benefits, construction of final concept and development of a business case and implementation plan
- Implementation and scaling of the Hessel Plus concept
Resultater
Hessel Plus was an immediate success and Hessel Plus customers exhibit an improved buying behaviour. “The response from our customers has been overwhelmingly positive. Many of our customers are already Plus members and many of these are already using their benefits” says Anders Deigaard Bruun from Ejner Hessel.
Subscription Innovation prosjekt
Subscription Innovation prosjekter har som mål å utvikle nye abonnementstilbud – produkter eller tjenester. Både for å gi bedriften bedre lønnsomhet, men også for å bygge sterke og langsiktige relasjoner med kundene. Abonnement er en relasjonsbasert forretningsmodell i motsetning til den transaksjonsbaserte og er en game changer i en rekke bransjer.
Vi har mer enn 10 års erfaring med å utvikle abonnementstilbud og har hjulpet både transaksjonsselskaper og eksisterende abonnementsselskaper med å innovere nye og spennende abonnementstilbud.
Se nærmere på hva en for Subscription Innovation prosess er
