Park Prime
Subscription Innovation
PARK is Denmark’s largest chain of hairdressers with more than 75 locations around the country and now with hairdressers in Norway and Germany as well.
We innovated a loyalty and membership concept to increase profitability and strengthen the customer relationship.
We helped PARK create a strong loyalty and membership concept
Under the headline ‘Join the Family’ PARK launched PARK PRIME in the end of 2021. A loyalty concept where members for just 33 DKK a month get access to a range of extra services in addition to 20% discount on all products from PARK, in the salons as well as online.
Hva vi gjorde:
- Development of PARK PRIME membership and loyalty concept
- Implementation of PARK PRIME in collaboration with the organization – including critical IT infrastructure
- Training of personnel in the salons
- Setup of measuring tools and ongoing performance follow-ups
Resultater
Since the start of 2022, Matas has been the leading subscription retailer in Denmark. More than 2000 products have been put on subscription and the subscription concept Club Matas Plus has reached 60,000 paying subscribers and is still growing rapidly
Subscription Innovation prosjekt
Subscription Innovation prosjekter har som mål å utvikle nye abonnementstilbud – produkter eller tjenester. Både for å gi bedriften bedre lønnsomhet, men også for å bygge sterke og langsiktige relasjoner med kundene. Abonnement er en relasjonsbasert forretningsmodell i motsetning til den transaksjonsbaserte og er en game changer i en rekke bransjer.
Vi har mer enn 10 års erfaring med å utvikle abonnementstilbud og har hjulpet både transaksjonsselskaper og eksisterende abonnementsselskaper med å innovere nye og spennende abonnementstilbud.
Se nærmere på hva en for Subscription Innovation prosess er
