Subscription Innovation

Sometimes doing what you have always done is not enough to succeed in your industry and you need to rethink your business. In the Subscrybe Innovation team we have two main areas of expertise.

We help companies to radically develop their existing subscription business and challenge how things are done today, and we help transform transaction-based companies into subscription businesses through strategy development and hands-on execution.

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What we do

Innovating new business models, value propositions, and concepts for your subscribers

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Value Propositions

Developing subscription value propositions to create a new subscription offer

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Subscription Modeling

Developing a tailormade subscription business model for your company

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Business Development

Identifying new business opportunities emerging within the subscription movement

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Loyalty Programs

Creating loyalty programs for your existing customers to improve lifetime value

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GTM strategies

Defining and developing go-to-market strategy for your novel subscription offer

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Business review

Identifying improvements to strengthen your subscription offer and improving satisfaction

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Subscription Campaign

Development of strategic subscription campaign plans in collaboration with your team

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Subscription offering

Rethinking your subscription offering to fit current market trends

We helped Denmark's largest car retailer to increase customer loyalty

Loyal customers are a rare trait in the car industry, so Ejner Hessel set out to create an attractive membership model through an innovation project with Subscrybe. This resulted in the membership concept Hessel Plus.



Ejner Hessel Plus app
Christoffer Gjerrulf

Christoffer Gjerrulf
Senior Consultant & Head of Innovation

Let's talk about your challenges!

If you have any questions about what we can do for your business, feel free to reach out to me and we’ll have a chat about your challenges and your considerations.