Matas
Subscription Innovation
Matas is the largest retailer of skincare and health products in Denmark. With a subscription innovation process, they developed a unique value offer for their most loyal customers. Here’s how we helped them develop Club Matas Plus.
We helped one of Denmark’s largest retailers to start a subscription
With 270 stores, Matas is one of Denmarks leading retailers within beauty and skincare products. They have a strong online presence and until 2018, all of their sales happened in a transactional manner. But then, Matas decided to develop a subscription offer to create stronger relationships with customers and build upon the success of the existing loyalty offer, Club Matas.
Hva vi gjorde:
- Run an innovation project and develop eight concrete subscription concepts as a prerequisite for decisions
- Make an implementation plan for the two concepts that Matas wished to implement: Products on subscription and Club Matas Plus
- Ongoing optimization of Club Matas Plus
- Create a plan for scaling and further development of Club Matas Plus
Resultater
Since the start of 2022, Matas has been the leading subscription retailer in Denmark. More than 2000 products have been put on subscription and the subscription concept Club Matas Plus has reached 60,000 paying subscribers and is still growing rapidly
Subscription Innovation prosjekt
Subscription Innovation prosjekter har som mål å utvikle nye abonnementstilbud – produkter eller tjenester. Både for å gi bedriften bedre lønnsomhet, men også for å bygge sterke og langsiktige relasjoner med kundene. Abonnement er en relasjonsbasert forretningsmodell i motsetning til den transaksjonsbaserte og er en game changer i en rekke bransjer.
Vi har mer enn 10 års erfaring med å utvikle abonnementstilbud og har hjulpet både transaksjonsselskaper og eksisterende abonnementsselskaper med å innovere nye og spennende abonnementstilbud.
Se nærmere på hva en for Subscription Innovation prosess er
