Welcome to the
subscription movement
The way we buy and consume is changing, and the subscription movement is about to change the relationship between companies and consumers – forever. More and more companies are offering personalised products and services in the form of subscriptions. We call it the subscription movement. At Subscrybe, we believe that subscriptions are better for people, planet, and profit, and Scandinavia is at the forefront of the subscription movement. That is why we help Scandinavian companies to innovate, optimise and grow their subscription businesses.
What we do
We specialize in creating best-in-class customer experiences, preventing churn, and creating the technical and organizational foundation for operating a sustainable subscription business.
These are just some of the areas that we specialize in.
Subscription Innovation
Increase revenue, share-of-wallet, and customer loyalty with a subscription model
Mystery Shopping
Benchmark your subscriber journey with the best in the business and identify optimization opportunities
Building Subscriber Journeys
Increase your customer lifetime value by creating best-in-class experiences across your user journey
Selecting Subscription Systems
Ready your system infrastructure for creating the customer experience of the future
Building Loyalty Programs
Shield your business from competitors with a customer loyalty program
Preventing Churn
Data-Driven identification of high-risk subscribers and actionable insights to prevent churn
We've helped more than 200 subscription comanies



























Our latest release
Subscription Trends 2025
Which trends should your subscription trends be prepared for in 2025?
In our latest report, you can dive into five key trends shaping the subscription economy in the coming year. In 2025, subscription businesses must navigate these trends, making the report a must-have for any business leader wanting to stay ahead in the competitive subscription movement.
Meet the Subscrybe team
At Subscrybe, we are 14 dedicated subscription consultants based in Copenhagen, Aarhus, and Oslo. With expertise in strategy, leadership, IT, communication, creative processes, and analysis, we help companies innovate, optimize, and grow their subscription businesses. Whether you’re looking to innovate, optimize, change, or develop your subscription company, we’re here to help.

Meet the Subscrybe team
At Subscrybe, we are 14 dedicated subscription consultants based in Copenhagen, Aarhus, and Oslo. With expertise in strategy, leadership, IT, communication, creative processes, and analysis, we help companies innovate, optimize, and grow their subscription businesses. Whether you’re looking to innovate, optimize, change, or develop your subscription company, we’re here to help.
Do you want to talk?
Whether you’re thinking about implementing a subscription model, have a question or need some guidance on subscriptions, you’re always more than welcome to contact us.
- News and insights from the subscription world
- Articles, cases, and guides to help improve your subscription business
- Invitations to events and webinars
- New podcast episode every month
