About Subscrybe
Subscrybe is a management consultancy specializing in the creation and optimization of subscription models and value offers. We operate in Denmark and Norway and have assisted more than 200 Scandinavian companies through the years.
On this page, you can learn more about who we are, what we believe in and what we do.
Our Story
Subscrybe was founded in Copenhagen in 2011 by Morten Suhr Hansen who until then have had a career in the media publishing industry focusing on subscription businesses. The following year Jonas Juul Jeppesen joined as partner, and they started the journey of promoting the subscription movement while at the same time growing the company by adding more and more competent people to the team.
In 2019 Subscrybe acquired the Norwegian company Ab-on and transformed it to Subscrybe Norway. At the same time, Jon Erik Ofstad, founder of Ab-on, became the third partner in Subscrybe. In 2022, the former country manager of Swapfiets, Jonas Nygaard, joined Subscrybe and established Subscription Growth, the digital performance marketing unit of Subscrybe.
Subscrybe now has its head quarter in Copenhagen and offices in Aarhus, Denmark and Oslo, Norway. Around 20 people are now part of the team. Through the years, Subscrybe has assisted more than 200 Scandinavian companies and fathered numerous new subscription innovations.
What we do
Learn about our 4 areas of expertise
Subscription Innovation
As more and more subscriptions are competing for the interest of consumers, it becomes increasingly important to deliver great value and the right packaging and pricing. We help both subscription and non-subscription companies innovate compelling subscription offers.
Subscription Growth
In order for existing subscription companies to stay competitive we help them run a better business through subscription excellence projects where we analyse and implement great solutions across acquisition, retention, expansion, and win-back activities.
Subscription Infrastructure
To run a successful subscription business critical systems and technical infrastructure must be in place. We help subscription companies define the right infrastructure, and we help to select and implement the right systems and solutions for running the subscription operation.
Subscription Excellence
Selling a subscription is different from selling traditional products. Therefore, we help subscription companies to boost the business through the acquiring and onboarding of new subscribers through our own subscription-based digital performance marketing squad.
What we believe in
We believe that subscription is better for people, planet and profit
People
More personalised, convenient and relational services are better for people
Planet
Reuse, recycling and less waste is better for the planet
Profit
Recurring, predictable, relation-based business is better business
Our mission
To become Europe’s leading movement in innovation and optimisation of subscription-based businesses – through inspiration, education and mobilisation of the world to a new business model
Morten Suhr Hansen
Founder & CEO
“In a world where time and freedom are the most valuable assets we have, easy access to products and services become far more important than ownership. The subscription model supports this shift – to a new economy driven by relations, experiences and services”
