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Gain insights into the trends, news and perspectives shaping the subscription economy.
We share analyses and experiences from our work with subscription businesses across the Nordics and internationally.
When I cancelled 10 of my subscriptions, it became clear that most companies are better at acquiring subscribers than keeping them
By Morten Suhr Hansen It is no secret that I am fond of subscriptions. And I have quite a few
Da norske Amedia samlede nyhederne i ét abonnement fulgte 450.000 læsere med – nu lancerer Berlingske og JFM modellen i Danmark
Af Morten Suhr Hansen Nogle gange skal man til Norge for at se fremtiden for danske medier. Det lyder måske
Når unge ser fagforeningen som en forsikring har fagbevægelsen et medlemsproblem
Af Morten Suhr Hansen Jeg er selv rundet af en fagforeningsvirkelighed. Min far var i mange år tillidsmand i HK,
More companies are shifting focus back to subscription strategy
By Morten Suhr Hansen Last week, I was in Stockholm, ending the day with a fika with some great colleagues
The subscription economy is entering a new phase – here are the five trends that will define 2026
By Morten Suhr Hansen Not long ago, I sat in a meeting with a subscription director from a large Nordic
The C25’s quiet problem – and what it reveals about Danish business
By Morten Suhr Hansen If you had invested broadly in global markets at the beginning of 2024 and held your
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