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Gain insights into the trends, news and perspectives shaping the subscription economy.
We share analyses and experiences from our work with subscription businesses across the Nordics and internationally.
The subscription economy is entering a new phase – here are the five trends that will define 2026
By Morten Suhr Hansen Not long ago, I sat in a meeting with a subscription director from a large Nordic
The C25’s quiet problem – and what it reveals about Danish business
By Morten Suhr Hansen If you had invested broadly in global markets at the beginning of 2024 and held your
When products become services – and why I still wish I could subscribe to my earbuds
By Morten Suhr Hansen I’m writing this on my MacBook. Which I – naturally – have as a subscription. This
You don’t need a subscription to think like a subscription business!
By Morten Suhr Hansen There are still many companies that say more or less the same thing to us: “It
Subscription Trends 2026: Insights from leading experts
2025 was a year marked by challenges and global uncertainty, but also a year in which the subscription market matured,
2026 – året hvor abonnementer skal gøre sig fortjent til at blive
Af Morten Suhr Hansen Der var engang, hvor abonnement bare var en smartere måde at tage betaling på. Fast beløb.
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